WhatsApp vs Email vs SMS: A Routing Playbook

WhatsApp vs Email vs SMS: A Routing Playbook

WhatsApp vs Email vs SMS: A Routing PlaybookEvert Vorster
Published on: 05/11/2025

Use this practical playbook to decide when to send WhatsApp, email, or SMS. Learn an urgency-vs-complexity framework, POPIA-safe timing, and AI-assisted routing so more prospects reply, book, and buy.

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